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A Chinese Gaming Company

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A Chinese Gaming Company

Date Apr 2021
Location Beijing
Size 55,500 SF | 5,500 SQM
Body Projects: 

The company is a new startup with exponential growth in the gaming industry. The challenge was that the company did not have a strong identity at the time of engagement. They needed help with their image, both externally towards external partners and internally to attract a new, young generation of staff. The intention was to portray a company that exuded clarity, transparency, timelessness and experience, despite their young presence in the industry. With this in mind, we had to provide a fun, unpretentious and relaxed working environment while being mindful of their startup budget.

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