Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management, public relations and specialty services.
Omnicom's move to a new office was triggered by growth in employee headcount. Driven by technological developments, evolving consumer habits, and cost pressures, clients were increasingly seeking unified, best-in-class teams that can work across disciplines and agencies.
Before the new unified office was designed, the teams were split across different floors in a different building. Omnicom wanted to consolidate all employees into one integrated office space to foster collaboration and build a stronger team culture. The new office design needed to enable closer integration across back-, middle-, and front-office capabilities while retaining the brand identity of individual agencies PHD and OMD; and encourage all employees to play a more active role in day-to-day strategic operations. The office also previously had a more traditional layout with enclosed offices for senior management.
Space Matrix wanted to design a space for our clients that challenged their traditional work styles and influenced interaction and brand identity. The new layout thus had an open office concept with open desks and more space for collaborations. We eliminated all cubicles and reduced workstation sizes to accommodate north of 300 employees from the current headcount of 250. Common areas like the pantry were flexible and could double up as a town hall area and informal meeting spots.
To highlight the energetic, funky and creative brand personality of PHD, a feature wall - a green wall and ceiling paired with customised neon signage - was constructed together with geometric wooden trellises to form a visually stimulating, branded corridor. Biophilia also brings colour, joy and freshness into any room. Since it brings nature indoors, it brings good vibes indoors.
We used the following guidelines to turn a 23,000 square feet space into a contemporary workspace for over 300 people combining two distinct spaces of different feels.
The final output was a modern office with work zones modelled after self-sufficient branded neighbourhoods with their own distinct artistic and colourful personalities, tastefully integrated together in a unified workspace using a neutral, industrial chic palette of grey, earthy brown, black and white.