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A Canvas for All
L'Oréal's Shanghai Workplace

L'Oréal, Shanghai
Design
230,000 SFT

Designing a space encompassing 30 distinct brands while preserving their individuality and fostering unity around a common purpose.

The Challenge

Designing a corporate office interior for an organisation encompassing 30 distinct brands while preserving their individuality and fostering unity around a common purpose is no small feat. This challenge became the cornerstone of our mission when crafting the L'Oréal APAC and China headquarters in Shanghai.

The Challenge

Designing a corporate office interior for an organisation encompassing 30 distinct brands while preserving their individuality and...read more

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We envisioned the workplace as a campus, designed to mirror the very essence of L'Oréal's DNA - a canvas of beauty where beauty for all is not just a motto but a way of life.

The Solution

Space Matrix’s approach to designing the L'Oréal APAC and China headquarters was rooted in a profound understanding of the organisation's core values. We envisioned the workplace as a campus, designed to mirror the very essence of L'Oréal's DNA - a canvas of beauty where beauty for all is not just a motto but a way of life. This concept celebrated the idea that within the vast L'Oréal family, diversity is a cherished asset. It recognized that there's not a one-size-fits-all solution to beauty. Our design, therefore, embodied the concept of a single L'Oréal entity that fervently champions diverse beauty.

Our design aimed to invigorate the office environment by offering choices. We implemented a structured approach involving modular spaces, personalised functions, and an ambience that could be tailored to individual preferences. The space was not merely a static workplace but a dynamic canvas where employees could shape their own working environment. This dynamism celebrated the diversity of work styles and needs within L'Oréal's diverse workforce.

To foster individuality and allow each department and user to express themselves authentically, we devised a comprehensive kit of parts. This toolkit comprised a versatile set of elements and features that allowed for a high degree of customization. It empowered employees and teams to configure their workspaces to suit their unique requirements and character. The result was a tapestry of individuality interwoven with the larger corporate identity.

Throughout the campus, we strategically positioned beauty spots. These were distinct areas, thoughtfully designed to serve as focal points of the workplace. These spaces did more than offer aesthetic appeal; they were strategically placed to unify the identity of the office. They acted as bridges between diverse brands and departments, forming a cohesive narrative.

The Solution

Space Matrix’s approach to designing the L'Oréal APAC and China headquarters was rooted in a profound understanding of the organis...read more

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It's a dynamic canvas where every employee can paint their own version of beauty, contributing to the collective masterpiece that is L'Oréal

The Result

The outcome of this meticulous approach was a workplace that harmoniously celebrated individuality and diversity while remaining steadfastly anchored in a shared corporate purpose. It's not just a workspace; it's a dynamic canvas where every employee can paint their own version of beauty, contributing to the collective masterpiece that is L'Oréal.

The Result

The outcome of this meticulous approach was a workplace that harmoniously celebrated individuality and diversity while remaining s...read more

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