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Loreal, China

Loreal, China

Date Nov 2022
Location China
Size 20000 SF
Body Projects: 

Engaged employees live the brand’s purpose

How do you design the workplace for an organization that has 30 distinctly unique brands, that need to be able to celebrate their individuality and diversity, and yet be tied to one purpose of the company? That was our challenge for designing the L’Oreal APAC and China headquarters in Shanghai. And it was ‘worth it!’

We designed the space on a campus concept that celebrated the DNA of L’Oreal - a canvas of beauty, beauty for all - that celebrated the fact that there is one L’Oreal that celebrates diverse beauty, that one size does not fit all. The design therefore enhances the dynamic of the campus by creating choices through modular spaces, personalised functions and customisable feel. We created a kit of parts to enable the users and departments to express their individuality. Unique ‘beauty spots’ through the campus unify the identity of the space and bringing a healthy balance of celebrating individuality and diversity while also being tied to one purpose.

Project Highlight: “Canvas of Beauty” a design toolkit was developed to enable different business units to make the space unique to them.

Winner at the International Property Awards for Best Office Interior Design 2021-2022.

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