Licious, India's beloved fresh meat startup, faced the challenge of aligning its workplace design with the brand's essence. The goal was not only to create functional office interiors but also to establish a distinctive brand identity that fosters pride and a sense of belonging among employees. The challenge included transforming the workspace into a tangible representation of the brand's continuous success and making it a prominent landmark.

In response to the challenge, Space Matrix engaged in extensive brainstorming sessions with the founders and their team. The design concept focused on a thematic layout and aesthetics that celebrated Licious' journey and success story. Inspired by the founders' transformation of meat delivery into a glamorous concept, the design plan centred around artistic interpretations of meat and seafood infused with elegance. Reflective metallic surfaces, a curated colour palette dominated by shades of red and salmon, and a fusion of subdued and vibrant elements were integrated to create an atmosphere celebrating the world of meat.

The workplace design aligned with the core principles of Licious' ethos, featuring elements such as ceiling elements inspired by meat slices, partitions constructed from chopping boards, and a central Gastro studio serving as the heart of the workplace. The Gastro Studio, designed as a contemporary interpretation of a European Fish Market, showcased elements like a central copper chimney, wooden rafters resembling ship masts, and a spice wall. The work area, divided into two parts with a central communal space, incorporated various configurations, meeting rooms named after meat-related themes, and workspaces catering to different work styles.

The outcome was a workplace that not only met the functional needs of the employees but also became a symbolic representation of Licious' success as both a brand and a business. The design effectively transformed the facility into a landmark, emphasising the brand's identity from the moment one stepped inside. '