MakeMyTrip (MMT), one of India's most successful startups in the travel industry, embarked on a significant challenge: designing a 57,000 square feet workspace in Bangalore that would reflect their data-driven, customer-centric, and innovative ethos.

The central dilemma lay in translating their brand's expertise in curating journeys for others into a workspace that curates an engaging journey for their own employees—one that resonates with their culture, bolsters brand pride, and promotes productive work.

In collaboration with MMT, Space Matrix undertook a visionary journey to craft an immersive workspace that mirrors the essence of MakeMyTrip, encapsulates diversity, and empowers individuals to navigate their own professional adventure. Taking inspiration from the fundamental question 'Why do people travel?', the design followed the same ideology—allowing employees to choose their destinations within the workspace itself.

The design process was culture-agnostic yet reflective of MMT's thematic and storytelling preferences. The narrative was founded on four core reasons behind travel, translating into four distinct work destinations:

The Transient: Focused on ideation and collaboration, this space type emphasized open accessibility, engagement, and communication hubs.

The Glampers: Representing warmth and indulgence, these communal spaces encouraged employees to rejuvenate and reclaim their time.

The Pilgrims: This destination emphasised focus, characterized by serene ambient lighting, flexibility, and versatility—a haven for agile work.

The Globe Trotters: Designed as sensory indulgence spaces with biophilic and tactile elements, catering to various sensory preferences and neurodiversity.

The Culture Cafe stood as a social cornerstone, designed to reflect the vibrant spirit of MakeMyTrip, creating a dramatic and brand-infused arrival experience.

The design's material nuances played a crucial role, leveraging sustainable and culturally significant elements. Utilizing materials like old wooden blocks from local artisans in Rajasthan for the high counter, Space Matrix supported local craftsmanship while embedding sustainable features.

The immersive environment empowers MMT's employees, allowing them to align their professional needs with corresponding spatial elements. A thoughtful infusion of elements from global design signatures ensured that the workspace offered a resonant first impression—a brand narrative conveyed through material nuances.

The crafted workspace achieved more than a spatial transformation. It became a manifestation of MMT's dynamic culture, fostering innovation, igniting creativity, and promoting meaningful connections. The workspace's design beautifully married MMT's brand persona with futuristic office requirements. This synergy emerged from a comprehensive exploration of 'Why people travel?', effectively translating traveller archetypes into engaging workspace dynamics.

In the end, the result was not just an innovative workspace but a curative journey—an embodiment of MMT's spirit and an inspiration for employees to explore their full potential within a setting that reverberates with the essence of their work. The dynamic blend of thematic inspiration, cultural resonance, and strategic design thinking achieved a workspace that not only curates the MMT brand journey for employees but also becomes a platform for innovation, collaboration, and growth, seamlessly blending a passion for travel with the art of work.