Established in 1887, William Grant & Sons, a globally cherished drinks brand, confronted the need to refresh its brand image to align with evolving expectations from both its employees and customers.

The objective was to design a new Asia-Pacific headquarters in Singapore, reflecting the innovative spirit of the new era and the rich legacy of William Grant & Sons. The challenge was to create a space that not only inspired creativity and collaboration but also authentically reflected the enduring values of the brand.

To address the challenge, Space Matrix devised a comprehensive workplace design strategy. Our approach focused on three pivotal elements:

Craftsmanship: The design reflected WGS's heritage and commitment to quality through material choices and attention to detail.
Innovation: The layout featured high-tech spaces fostering collaboration and breaking down barriers.
Experience: Unique spaces and a focus on social interaction aimed to enhance employee performance and well-being.
Additionally, our workplace design experts focused on seamlessly blending tradition and modernity within WGS’s workplace through various elements:

Brand Expression Layering:

The design incorporated a strategic layering of brand expressions. This included a base layer aligned with William Grant & Sons brand guidelines, a brand layer featuring static wall murals, digital displays, and product displays showcasing the brand's history, and a unifying element – a copper thread connecting all these layers throughout the space.

Distinctive Themed Spaces:
Meeting rooms were designed with unique identities, contributing to the overall experience. These spaces not only served their functional purpose but also added character and diversity to the office environment.
Sustainability Integration:
Recycled materials, such as Glenfiddich bottle caps and recycled bottles, were creatively used in the design, reflecting the brand's commitment to environmental responsibility.
The Distillers Library:
A pinnacle of the design solution was the creation of The Distillers Library – an exclusive, invite-only space. This space seamlessly integrated the brand legacy, craftsmanship, and local heritage. Custom-designed whisky sample walls, specialised lighting, and gold-accented grooves at the bar counter added a touch of exclusivity to this part-museum, part-tasting room dedicated to whisky enthusiasts.

The new Asia-Pacific headquarters of William Grant & Sons stands as a testament to the company's ability to evolve while preserving its rich heritage. The workspace seamlessly blends tradition and innovation, creating an environment that fosters creativity, collaboration, and appreciation for the brand's legacy.

The design journey not only met the practical requirements of a modern office but elevated the workspace to a realm where every detail tells a story, and every corner reflects the spirit of William Grant & Sons – a legacy crafted with precision and a future inspired by innovation.